The Customer is Always Right

There are a few things that I want to remember from the things I learned this week. First off I read the story about how eggnog and how there was a customer that came and complained about the eggnog being sour. Instead of the store manger being apathetic and doing all he can to please the customer, he argued with her and just gave her money back. The customer then said "I'm lever coming back" as they left the store. Its an important principle to remember that happy customers come back and they bring their friends, unhappy customers don't come back. Another take away from this week was the story about Jet Blue and how structured they company. They originally served food but realized that's not what customer really wanted so instead they focused on a few other things. First was putting their money where it was most valuable. They purchased TVs for each seat instead and that gave each customer a little bit of control where they previously had none and just encouraged passengers to bring their own food on board. Secondly they increased efficiency and service satisfaction by actively assisting customers with their bags as they boarded the plane. They quickly become known for these things and they found that their customer satisfaction increased. In summary, spend money were it will do the most good, and serve the needs of the customer.
 My $100 challenge is coming along but a little slower than I originally hoped for. I have not yet obtained by first set of tires but that should happen early this week. I am currently designing a logo to put on all of my online adds, one that people can recognize and easily refer their friends to. I was thinking and I realized that return customers will likely be long term or only once or twice if I market this correctly. They bulk of my advertising is online and word of mouth though so satisfaction with my tires and complete honesty about their condition will be absolutely essential for me to be successful. Hopefully I will be able to get my first sale this week! My supplier has some set backs that I was not planning on having but I am working through it!