Being Different

This week I was able to read some things about marketing that are key to success in any business and of course that apply to me directly. The first thing that is import to remember is that all business are different. They have a target market, a product or service, or whatever it may be that they must learn to market for. The principle of the purple cow is what really stuck with me this week. The purple cow is basically the idea that your marketing has to stand out in a crowd of "cows." Basically that you need to separate yourself for the pack. The example was given of driving through a herd of cows. At first its interesting but it quickly becomes boring and you stop paying attention. But if you saw a purple cow, then that would catch your attention. I need to remember to figure out a way to not follow the "rules" of marketing and to make my marketing a purple cow. Another principle that I learned was the most products or services are "very Good." In today's world "very good" is very common and not good enough. Well even though so many of those very good products understand the principle of the purple cow, they do not implement it often due to fear and criticism. I made the decision today that I will never fall victim to that attitude. I will strive in all of my ventures to market like a purple cow. To replace fears with faith and to do my best to be as unique as possible in a marketing way. In my $100 Challenge business I already hit road block number one. The original idea I had fell apart completely because I could not figure out a way to develop the product. So I went back to square one and brainstormed. I came up with another business idea that came about from some networking that I did. I am now selling used tires on the online market to locals that are in search of a cheap set of tires. These are often 40 percent worn or even more but I can obtain them cheap and sell them cheap in relative to new tires. This gives people a cheaper option to get them by for a few seasons. I'm excited to see how I can apply my purple cow marketing lessons to my new business.